The Road to 2021 is a new adventure – to discover the future of healthcare and showcase your business to a new audience for 6 months.
Over the course of 25 days, we will embark on a 7,000+ mile journey around Europe to understand what our clients, national authorities, and communities are doing in 25 countries to advance healthcare over the next decade. And you can be part of this epic journey – spotlighting your business with not just 25 days of promotion, but 6 months of marketing for your brand or technology.
Sponsors get over $150,000 in promotional value, including multiple videos, 25 e-blasts, eye-catching featured content, 4 thought leadership articles, extensive social media coverage, and year-long exposure online. Join the journey — and bring your business to a whole new audience.
Our team will visit 25 European countries by land and sea, covering approximately 7,000+ miles
Our crew will shoot video interviews with 25 sponsor companies in advance, with lots more footage and content captured during the 25-day trip
That’s Nice will showcase the impact of digital marketing, print advertising, integrated campaigns, and videography
We will interact with sponsor companies, national authorities, NGOs, and regional communities to learn more about the future of healthcare
We will promote your business to more than 180,000 buyers and influencers in over 25 countries across Europe for 6 months
All sponsors will get video and content to promote themselves via their own marketing initiatives, campaigns, and website — so you can ride on the back of the trip promotion to drive interest in your company
|WHAT YOU GET AS A SPONSOR||Enterprise||Country||Technology||Trip Only||Value|
|Extensive social media coverage starting in July 2020 (Road To BIO featured hundreds of posts / re-posts)||$12,000|
|Promotion in 25 e-blasts to a global audience of over 180,000 industry decision makers||$31,250|
|Dedicated page on the The Road To 2021 website||$5,000|
|Every sponsor gets an article in the 2020 print editions of Pharma’s Almanac (Q3, Q4)||$12,000|
|Tie in with your own marketing, PR and social media||c. $10,000|
|Receive leads based on your specification / desired titles||1,000x||500x||250x||50x||$2,500-$10,000|
|Our crew shoots a 90-second video interview with a representative of your company, filmed in advance, and further video content captured during trip visit, plus a bonus 6-8 minute fully edited interview.||$10,000|
|Your company (and country) promoted as the featured video in one daily blog post during trip||$10,000|
|One e-blast dedicated to your company / story||$2,500|
|Company promotion on Pharma’s Almanac Trending Now digital edition – 3 times a week for 6 months||$25,000|
Enterprise Event Sponsor
'Own' Your Country Sponsor
Exclusive Technology Sponsor
Trip Only Sponsor