Sponsors will get 6 months of promotional activity, as well as:

  • 25 Company Videos
  • Daily Vlog / Blog Content
  • Dedicated Micro-Site
  • Extensive Social Media
  • Content Creation
  • E-blasts to 180,000 Contacts


Promote Your Business Across
Borders - And Beyond!

The Road to 2021 is a new adventure – to discover the future of healthcare and showcase your business to a new audience for 6 months.

Over the course of 25 days, we will embark on a 7,000+ mile journey around Europe to understand what our clients, national authorities, and communities are doing in 25 countries to advance healthcare over the next decade. And you can be part of this epic journey – spotlighting your business with not just 25 days of promotion, but 6 months of marketing for your brand or technology.

Sponsors get over $150,000 in promotional value, including multiple videos, 25 e-blasts, eye-catching featured content, 4 thought leadership articles, extensive social media coverage, and year-long exposure online. Join the journey — and bring your business to a whole new audience.


Our team will visit 25 European countries by land and sea, covering approximately 7,000+ miles

Our crew will shoot video interviews with 25 sponsor companies in advance, with lots more footage and content captured during the 25-day trip

That’s Nice will showcase the impact of digital marketing, print advertising, integrated campaigns, and videography

We will interact with sponsor companies, national authorities, NGOs, and regional communities to learn more about the future of healthcare

We will promote your business to more than 180,000 buyers and influencers in over 25 countries across Europe for 6 months

All sponsors will get video and content to promote themselves via their own marketing initiatives, campaigns, and website — so you can ride on the back of the trip promotion to drive interest in your company



  • 3rd highest life expectancy in the EU

  • 25% of adults are daily smokers

  • 20% higher alcohol consumption than EU average

  • Obesity is rising

  • €400 million investment in preventative programs



  • Life expectancy above EU average

  • High binge drinking and obesity rates

  • Good access to healthcare

  • Less access to healthcare in rural areas

  • More doctors and nurses than many EU countries



  • Second highest life expectancy in the EU

  • Smoking and obesity are major risk factors

  • Health spending stabilized since economic crisis

  • Several recent measles outbreaks

  • National vaccination plan implemented



  • Life expectancy 4 years below EU average

  • Smoking has not decreased over last decade

  • 14 years longer life expectancy for educated vs. uneducated men

  • Doctors spread unevenly through country



  • Life expectancy up 3+ years since 2000

  • Behavioural risk factors behind over 50% of all deaths

  • Over 50% of 65+ adults report depression symptoms

  • High mortality rates from treatable causes

  • Survival rates for cancers lower than rest of EU



  • Highest life expectancy of any EU country

  • Smoking and obesity are major risk factors

  • Heavy alcohol consumption among lowest in Europe

  • Healthcare spending up since 2015

  • Primary care a central element of the health system


Promote Your Business Across Borders

WHAT YOU GET AS A SPONSOR Enterprise Country Technology Value
Extensive social media coverage starting in July 2020 (Road To BIO featured hundreds of posts / re-posts) $12,000
Promotion in 25 e-blasts to a global audience of over 180,000 industry decision makers $31,250
Dedicated page on the The Road To 2021 website $5,000
Every sponsor gets an article in the 2020 print editions of Pharma’s Almanac (Q3, Q4) $12,000
Tie in with your own marketing, PR and social media c. $10,000
Receive leads based on your specification / desired titles 1,000x 500x 250x $2,500-$10,000
Our crew shoots a 90-second video interview with a representative of your company, filmed in advance, and further video content captured during trip visit, plus a bonus 6-8 minute fully edited interview. $10,000
Your company (and country) promoted as the featured video in one daily blog post during trip $10,000
One e-blast dedicated to your company / story $2,500
Company promotion on Pharma’s Almanac Trending Now digital edition – 3 times a week for 6 months $25,000


Nigel Walker
+1 212 366 4455

Gwenaël Servant
Managing Director, Europe
+33 630 630 400

Emilee Kudla
Account & Sales Executive
+1 212 366 4455

Phill Neill
Digital Marketing Director
+44 7860 785622

Follow-Up To Our 2017 Road Trip Across The USA

Follow-Up To Our 2017 Road Trip Across The USA

Sponsors From Road to BIO 2017


Abzena is a life science company that offers complementary services and technologies for selection, development and manufacture of biopharmaceuticals.


Alcami offers individualized development and manufacturing services that can be integrated for a less fragmented and faster pathway for products.

Avara Pharmaceutical Services

Avara is a state-of-the-art CDMO founded by a team of industry veterans who, through personal experience, understand both sides of the contract manufacturing market.


Bio-Rad has partnered with Drug Discovery, Development, and Manufacturing researchers for over 60 years, delivering innovative solutions that support scientists with customizable workflows.


BioVectra is a CDMO serving pharmaceutical and biotech companies with full-service cGMP outsourcing solutions for intermediates and APIs.


Celanese is the Chemistry Inside Innovation™


For over 30 years, CRB has specialized in delivering high-quality bioprocess facilities that are safe, reliable, and sustainable.

Emory University

Emory University is known for its demanding academics, outstanding undergraduate experience, highly ranked professional schools and state-of-the-art research facilities.


Envigo provides essential products and research services for pharmaceutical and biotech organizations to meet their development milestones efficiently and cost effectively with fit for purpose programs of work and robust data.

G-Con Manufacturing

G-CON designs, produces and installs prefabricated, autonomous cleanroom PODs in numerous dimensions and for a variety of purposes.


Icagen is an integrated drug discovery partner, offering clients specialized technologies and scientific expertise to solve myriad challenges.

M+W Group

M+W Group is a global high-tech engineering and construction company offering a full range of services from concept and design to turnkey solutions.

Unither Pharmaceuticals

Unither is a leading manufacturer of single unit-dose pharmaceuticals using sterile blow-fill-seal (BFS), and Unistick® liquid stick-packs.

UPM Pharmaceuticals

UPM Pharmaceuticals is a Bristol, Tennessee based, independent drug development and contract manufacturer serving the pharmaceutical and biotechnology industries.

Sponsor Blogs

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Sponsor Interviews

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Alcami on the Road to BIO: Creating Differentiated Value For Biotechs

Natasha Howard, Site Director, MCC, Alcami. 

UPM Pharmaceuticals on the Road to BIO: Anticipating What’s Around The Bend

James E. Gregory, President & CEO and Ed Scholtz, Ph.D., Vice President of R&D, UPM Pharmaceuticals.

CRB on the Road to BIO: Making Your Facility a Future Facility

Matthew Kennedy, Process Specialist, Senior Associate, CRB.

Road To BIO Daily Blogs

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Road To BIO Daily Videos

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Extended Story: The Good, The Bad and the unabashed Road To BIO

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The full story of this epic journey can be experienced as an audiobook. Listen to the story behind the story – the characters, the challenges, and all 12 days of the Road To BIO.