HOW THE TRIP WILL ENGAGE THE MARKET

Sponsors will get 6 months of promotional activity, as well as:

  • 25 Company Videos
  • Daily Vlog / Blog Content
  • Dedicated Micro-Site
  • Extensive Social Media
  • Content Creation
  • E-blasts to 180,000 Contacts

OUR SPONSORS

Promote Your Business Across
Borders - And Beyond!


The Road to 2021 is a new adventure – to discover the future of healthcare and showcase your business to a new audience for 6 months.

Over the course of 25 days, we will embark on a 7,000+ mile journey around Europe to understand what our clients, national authorities, and communities are doing in 25 countries to advance healthcare over the next decade. And you can be part of this epic journey – spotlighting your business with not just 25 days of promotion, but 6 months of marketing for your brand or technology.

Sponsors get over $150,000 in promotional value, including multiple videos, 25 e-blasts, eye-catching featured content, 4 thought leadership articles, extensive social media coverage, and year-long exposure online. Join the journey — and bring your business to a whole new audience.

TRIP CONCEPT

Our team will visit 25 European countries by land and sea, covering approximately 7,000+ miles

Our crew will shoot video interviews with 25 sponsor companies in advance, with lots more footage and content captured during the 25-day trip

That’s Nice will showcase the impact of digital marketing, print advertising, integrated campaigns, and videography

We will interact with sponsor companies, national authorities, NGOs, and regional communities to learn more about the future of healthcare

We will promote your business to more than 180,000 buyers and influencers in over 25 countries across Europe for 6 months

All sponsors will get video and content to promote themselves via their own marketing initiatives, campaigns, and website — so you can ride on the back of the trip promotion to drive interest in your company

HEALTHCARE IN THE EUROPEAN UNION

FRANCE HEALTH STATUS

  • 3rd highest life expectancy in the EU

  • 25% of adults are daily smokers

  • 20% higher alcohol consumption than EU average

  • Obesity is rising

  • €400 million investment in preventative programs

Landmarks2_France

GERMANY HEALTH STATUS

  • Life expectancy above EU average

  • High binge drinking and obesity rates

  • Good access to healthcare

  • Less access to healthcare in rural areas

  • More doctors and nurses than many EU countries

Landmarks2_Germany

ITALY HEALTH STATUS

  • Second highest life expectancy in the EU

  • Smoking and obesity are major risk factors

  • Health spending stabilized since economic crisis

  • Several recent measles outbreaks

  • National vaccination plan implemented

Landmarks2_Italy

SLOVAKIA HEALTH STATUS

  • Life expectancy 4 years below EU average

  • Smoking has not decreased over last decade

  • 14 years longer life expectancy for educated vs. uneducated men

  • Doctors spread unevenly through country

Landmarks2_Slovakia

POLAND HEALTH STATUS

  • Life expectancy up 3+ years since 2000

  • Behavioural risk factors behind over 50% of all deaths

  • Over 50% of 65+ adults report depression symptoms

  • High mortality rates from treatable causes

  • Survival rates for cancers lower than rest of EU

Landmarks2_Poland

SPAIN HEALTH STATUS

  • Highest life expectancy of any EU country

  • Smoking and obesity are major risk factors

  • Heavy alcohol consumption among lowest in Europe

  • Healthcare spending up since 2015

  • Primary care a central element of the health system

Landmarks2_Spain

Promote Your Business Across Borders



WHAT YOU GET AS A SPONSOR Enterprise Country Technology Trip Only Value
Extensive social media coverage starting in July 2020 (Road To BIO featured hundreds of posts / re-posts) $12,000
Promotion in 25 e-blasts to a global audience of over 180,000 industry decision makers $31,250
Dedicated page on the The Road To 2021 website $5,000
Every sponsor gets an article in the 2020 print editions of Pharma’s Almanac (Q3, Q4) $12,000
Tie in with your own marketing, PR and social media c. $10,000
Receive leads based on your specification / desired titles 1,000x 500x 250x 50x $2,500-$10,000
Our crew shoots a 90-second video interview with a representative of your company, filmed in advance, and further video content captured during trip visit, plus a bonus 6-8 minute fully edited interview. $10,000
Your company (and country) promoted as the featured video in one daily blog post during trip $10,000
One e-blast dedicated to your company / story $2,500
Company promotion on Pharma’s Almanac Trending Now digital edition – 3 times a week for 6 months $25,000

BECOME A SPONSOR!

Nigel Walker
Founder
nigel@thatsnice.com
+1 212 366 4455

Gwenaël Servant
Managing Director, Europe
gwenael@thatsnice.com
+33 630 630 400

Emilee Kudla
Account & Sales Executive
emilee@thatsnice.com
+1 212 366 4455

Phill Neill
Digital Marketing Director
phill@thatsnice.com
+44 7860 785622

Jonathan Sismey
Business Development, Research
jonathan@thatsnice.com
+1 646 220 2645

Follow-Up To Our 2017 Road Trip Across The USA

Follow-Up To Our 2017 Road Trip Across The USA
road_to_bio_img_@2x
The full story of this epic journey can be experienced as an audiobook. Listen to the story behind the story – the characters, the challenges, and all 12 days of the Road To BIO.