Promote Your Business on the Open Road
September 15, 2021 - November 4, 2021

How Much Awareness Did the Road to 2021 Raise for the 25 Sponsors?


  • 1,161,534 Total Digital Impressions
  • 656,931 Newsletter Opens
  • 375,877 Web Page Views
  • 139,516 Total Video Views
  • 128,726 Social Media Views
  • 207 Total Posts

Discovering the Future of Healthcare

After achieving what was previously thought impossible – 25 European countries in 25 days – the team is embarking on a new mission to discover the future of healthcare. But this time, we’re staying stateside, traveling across the U.S. to visit 50 States in 50 Days.

We’re taking three cars, seven team members, and a few cameras to each corner of this country, from the bustle of New York City to the blue skies of California, from the beautiful beaches of Hawaii to untamed Alaska. And we want you on this journey with us, as we explore how COVID-19 has impacted people and policy, how healthcare differs across state lines, and where the pharma industry has made its mark.

As we journey across the U.S., what will we uncover about the impact of population, prosperity, and access on healthcare?

Trip Concept

  • Our team will visit 50 states by land and air, covering approximately 12,809 miles.
  • Our crew will shoot video interviews with sponsor companies in advance, with more footage and content captured during the 50-day trip.
  • That’s Nice will showcase the impact of digital marketing, integrated campaigns, and videography.
  • We will interact with sponsor companies, national authorities, NGOs, and regional communities to learn more about the future of healthcare.
  • We will promote your business to more than 80,000 industry decision makers across the U.S. for 4 months.
  • All sponsors will have video and content to promote themselves via their own marketing initiatives, campaigns, and website — so you can take advantage of the trip promotion to drive interest in your company.

Take Your Business Promotion on the Open Road



WHAT YOU GET AS A SPONSOR Sponsorship A Sponsorship B Sponsorship C Sponsorship D Sponsorship E

New Thought Leadership Article(s):

  • Interview with your company’s SME
  • Written by Pharma’s Almanac
  • Published / Promoted
x4 x2 x1 x1 x1

Dedicated social media posts on LinkedIn

6+ 5+ 4+ 2 1

Custom eblast dedicated to your company:

  • Writing
  • Design
  • Programming
  • Deployment / Tracking
x1 x1 x1 x1 x1

Promote your brand on:

  • “Pharma's Market” Newsletters (x3/week)
  • Daily Trip Newsletters (7 days / week)
  • The “Road to 50 States” Landing Page

Video Interview:

  • (4-6) minute video interview with a representative of your company
  • Interview can be recorded prior to the trip
x1 x1 x1 - -

Further video content / exposure:

  • Footage captured during the trip visit inserted into daily recap videos
  • Videos posted on LinkedIn, eblasts and online with callouts of each company

Leads report from all of the promotion at the conclusion of the campaign

1,500+ 1,000+ 500+ 250 100
Value
What You Pay
$100k
$40k
$81k
$30k
$70k
$20k
$40k
$10k
$30k
$5k
x4

New Thought Leadership Article(s):

  • Interview with your company’s SME
  • Written by Pharma’s Almanac
  • Published / Promoted
6+

Dedicated social media posts on LinkedIn

x1

Custom eblast dedicated to your company:

  • Writing
  • Design
  • Programming
  • Deployment / Tracking

Promote your brand on:

  • “Pharma's Market” Newsletters (x3/week)
  • Daily Trip Newsletters (7 days / week)
  • The “Road to 50 States” Landing Page
x1

Video Interview:

  • (4-6) minute video interview with a representative of your company
  • Interview can be recorded prior to the trip

Further video content / exposure:

  • Footage captured during the trip visit inserted into daily recap videos
  • Videos posted on LinkedIn, eblasts and online with callouts of each company
1,500+

Leads report from all of the promotion at the conclusion of the campaign

x2

New Thought Leadership Article(s):

  • Interview with your company’s SME
  • Written by Pharma’s Almanac
  • Published / Promoted
5+

Dedicated social media posts on LinkedIn

x1

Custom eblast dedicated to your company:

  • Writing
  • Design
  • Programming
  • Deployment / Tracking

Promote your brand on:

  • “Pharma's Market” Newsletters (x3/week)
  • Daily Trip Newsletters (7 days / week)
  • The “Road to 50 States” Landing Page
x1

Video Interview:

  • (4-6) minute video interview with a representative of your company
  • Interview can be recorded prior to the trip

Further video content / exposure:

  • Footage captured during the trip visit inserted into daily recap videos
  • Videos posted on LinkedIn, eblasts and online with callouts of each company
1,000+

Leads report from all of the promotion at the conclusion of the campaign

x1

New Thought Leadership Article(s):

  • Interview with your company’s SME
  • Written by Pharma’s Almanac
  • Published / Promoted
4+

Dedicated social media posts on LinkedIn

x1

Custom eblast dedicated to your company:

  • Writing
  • Design
  • Programming
  • Deployment / Tracking

Promote your brand on:

  • “Pharma's Market” Newsletters (x3/week)
  • Daily Trip Newsletters (7 days / week)
  • The “Road to 50 States” Landing Page
x1

Video Interview:

  • (4-6) minute video interview with a representative of your company
  • Interview can be recorded prior to the trip

Further video content / exposure:

  • Footage captured during the trip visit inserted into daily recap videos
  • Videos posted on LinkedIn, eblasts and online with callouts of each company
500+

Leads report from all of the promotion at the conclusion of the campaign

x1

New Thought Leadership Article(s):

  • Interview with your company’s SME
  • Written by Pharma’s Almanac
  • Published / Promoted
2

Dedicated social media posts on LinkedIn

x1

Custom eblast dedicated to your company:

  • Writing
  • Design
  • Programming
  • Deployment / Tracking

Promote your brand on:

  • “Pharma's Market” Newsletters (x3/week)
  • Daily Trip Newsletters (7 days / week)
  • The “Road to 50 States” Landing Page
-

Video Interview:

  • (4-6) minute video interview with a representative of your company
  • Interview can be recorded prior to the trip

Further video content / exposure:

  • Footage captured during the trip visit inserted into daily recap videos
  • Videos posted on LinkedIn, eblasts and online with callouts of each company
250

Leads report from all of the promotion at the conclusion of the campaign

x1

New Thought Leadership Article(s):

  • Interview with your company’s SME
  • Written by Pharma’s Almanac
  • Published / Promoted
1

Dedicated social media posts on LinkedIn

x1

Custom eblast dedicated to your company:

  • Writing
  • Design
  • Programming
  • Deployment / Tracking

Promote your brand on:

  • “Pharma's Market” Newsletters (x3/week)
  • Daily Trip Newsletters (7 days / week)
  • The “Road to 50 States” Landing Page
-

Video Interview:

  • (4-6) minute video interview with a representative of your company
  • Interview can be recorded prior to the trip

Further video content / exposure:

  • Footage captured during the trip visit inserted into daily recap videos
  • Videos posted on LinkedIn, eblasts and online with callouts of each company
100

Leads report from all of the promotion at the conclusion of the campaign