The Road to BIO was a 12-day speed-to-market campaign culminating at the BIO International Convention in San Diego. A team of seven That’s Nice employees made the trek in a 2017 Lamborghini Aventador Roadster SV and an RV through 19 states, from Boston to San Diego, driving 4,746 miles and 100 hours.
Along the way, they stopped to speak with CDMOs, CROs, engineering firms, and other innovators breaking ground in pharma and biopharma, meeting with 19 sponsor companies across the country.
From the start, the Road to BIO was about breakthroughs — breaking through the cost, risk, and regulatory pressures on the road to pharmaceutical and biopharmaceutical development. But as the journey unfolded, it became evident that this was about more than drug development — it was about people.
The Road To Bio: An Epic Journey
The Road to BIO was a cross-country road trip involving seven guys, an RV and a Lamborghini SV. Starting in the biotech hub of Cambridge, Massachusetts, the team traveled to the BIO International Convention in San Diego, California, overcoming various obstacles along the way.
The Road To Bio: An Epic Journey
The Road to BIO was a cross-country road trip involving seven guys, an RV and a Lamborghini SV. Starting in the biotech hub of Cambridge, Massachusetts, the team traveled to the BIO International Convention in San Diego, California, overcoming various obstacles along the way.
Biotech Hub to NYC, The Epic Journey Begins
We’re setting off on another Epic journey… from the team who did Road to Bio, Road to 2021 is coming-and you can be involved. Contact us to learn more.
Day Of Reckoning On the Road To BIO
The Road to 2021 - we will take you to 25 countries in 25 days and learn about the Future of Healthcare across the Globe... connect to follow the journey.
Bristol Is A Good Place To Live
After our third fuel stop and first service stop, we are back on the Road to BIO 2017. View the highlights from day 3 of our journey through DC, Virginia and Tennessee.
Over The Blue Ridge Mountains
View footage from day 4 of the Road to BIO, which found us powering through Bristol Tennessee’s Thunder Valley, indulging in some much needed comfort food, and chatting with others about their roads to success.
Welcome To Charleston, South Carolina
Join the Road to BIO through Charleston, South Carolina, a city that lives up to its reputation as one of America’s most hospitable, and one we discovered is steeped in more than just southern charm
Discovering The Empire State Of The South
Day 6 of the Road to BIO took us from Atlanta, Georgia to Jackson, Mississippi, with plenty of bio and BBQ in between. Hop in!
Hit The Road, Jackson
The team restocked on personal fuel from Mississippi to Texas to keep pushing on the open road.
Putting The Bayou In Road To BIO
The Lamborghini was an attraction from east to west Texas, as the team interviewed clients at G-CON and Celanese.
Southern Hospitality On The Road To BIO
Southern hospitality (and BBQ) lived up to its reputation as evidenced along the Road to BIO.
Farewell, To Our Beloved Albear
With an additional 644 miles under their seatbelts, the Road to BIO crew crossed over into Arizona.
All Roads Lead To 2021
After a thousands-of-miles trip, the team finally arrived at their destination, proving all roads lead to BIO.
The End of the Road... but not for long!
The interviews continued at BIO International – we can’t wait to explore Europe and head out on the Road to 2021.
The full story of this epic journey can be experienced as an audiobook. Listen to the story behind the story – the characters, the challenges, and all 12 days of the Road To BIO.
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