June 8, 2017 PAB-M06-17-NI-003
We hit the road early this morning (5am early) for our first meeting with David Kudla, General Manager for Unither North America, at Boston Common Park, where a passerby walked right into the shot and made for a bit of a laugh. The shoot went well for our first at bat, and we had several passersby enjoying the Lamborghini as we collected our belongings.
From there, we made our way to M+W Group’s Boston office, which was only a mile or two from the park, but par for the course, we (Steve Kuehn and myself, that is) unintentionally took the scenic route. Once we arrived, we met with M+W’s VP of Life Science Facility Design, Peter Cramer, and the M+W team came down to take some photos with the glitter-wrapped Lamborghini.
The three-vehicle Road to BIO convoy is heading toward New York by way of Connecticut after a chat with Bill Pasek, Executive Vice President & Chief Commercial Officer for Avara. With the exception of a broken windshield wiper, we’re moving right along on the early stage of our journey — from target to lead, one might say — and have already learned quite a bit along the way. We’ll pick up our journey in the morning, when we’ll kick off a six-state trek down the northeast corridor.
We’ll check back in tomorrow morning from New York with more #RoadtoBIO updates on our journey toward #BIO2017. In the meantime, check out today's sponsor on the Road to BIO, M+W Group.
David Kudla, General Manager, North America for Unither Pharmaceuticals discusses the Road to BIO with the That's Nice team after an early morning interview at Boston Common Park
Peter Cramer, VP of Life Science Facility Design for M+W, and Nigel Walker, Founder and Managing Director for That's Nice, pose for a post-interview photo op outside M+W's Boston office
Mr. Walker is the founder and managing director of That’s Nice LLC, a research-driven marketing agency with 20 years dedicated to life sciences. Nigel harnesses the strategic capabilities of Nice Insight, the research arm of That’s Nice, to help companies communicate science-based visions to grow their businesses. Mr. Walker earned a bachelor’s degree in graphic design with honors from London College of Communication, University of the Arts London, England.