We’ve Arrived

Icon_Moon.svg The Road to BIO: Day 12

Monday, June 19, 2017

If you’re reading this, we made it! And the Aventador is safely inside booth # 1019 at BIO 2017. From the start of our journey, we knew that making it to the finish line would be contingent upon a myriad of factors — a collaborative, cohesive team to navigate and stay the course, a high-powered vehicle to steer us toward the finish line with speed and efficiency, and the right partners along the way to fuel our journey. 

R2B_TN_0619_PM1.jpgWe've arrived, all in one piece, and are ready to kick off BIO 2017!

We’re Actually Gonna Do This

Assuming we’re still on the Road to BIO, then we’ve actually done it. We arrive in southern California today, on the 11th afternoon of our epic trip that started out in Cambridge, Massachusetts. We’ve covered 18 states and that puts us in a brilliant state of mind. In industry terms, we’ve commercialized our drug, though there’s still phase IV at #BIO2017. The Lamborghini that has carried us here will be on display at our booth #1019 so we hope to see you this week. Thank you to everyone who has followed us, sponsored us, and those we’ve met along the way. It’s not over yet though  more updates tomorrow before the show.


The Road to BIO Continues

Our journey to the BIO International Convention may be complete, but our Road to BIO remains steadfast — that is, being there for our clients through their challenges and successes across the supply chain. With 22 years (and over 5,000 miles) under our belts, we look forward to the next 22, and hope you’ll join us on our next creative campaign, whatever that may be! 

Full Circle

As we cross the finish line, we can think of no better person with whom to commemorate the Road to BIO than Jim Greenwood, President & CEO of the Biotechnology Innovation Organization. We’ll be meeting with Mr. Greenwood on Wednesday, June 21st, to discuss how the BIO International Convention supports innovation for the biotech community around the world.


The last leg of our journey took us through New Mexico, then Arizona, where we stopped in Oro Valley to meet with our final sponsor, Icagen


To join us on the Road to BIO, view all of our daily videos.

Our journey may be complete, but our #RoadtoBIO remains steadfast. Stay with us during #BIO2017 on Twitter @ThatsNiceLLC, and if you’re at the convention, come celebrate with us at booth # 1019.


Nigel Walker

Mr. Walker is the founder and managing director of That’s Nice LLC, a research-driven marketing agency with 20 years dedicated to life sciences. Nigel harnesses the strategic capabilities of Nice Insight, the research arm of That’s Nice, to help companies communicate science-based visions to grow their businesses. Mr. Walker earned a bachelor’s degree in graphic design with honors from London College of Communication, University of the Arts London, England.