Success Depends On Knowing Your Market And Your Customer
Nice Insight was launched as the market research division of That’s Nice in 2010. We have spent seven years conducting the largest, most thorough and diverse surveys across segments of the global pharmaceutical and biopharmaceutical markets.
We have conducted 23 proprietary annual surveys, deriving comprehensive data and building a year-on-year picture of trends in outsourcing within CDMO, CRO, excipients, equipment, intermediates, supply chain logistics and PE investment markets.
The surveys provide an evolving demographic breakdown of behaviors across these segments – identifying who is outsourcing what, the parties responsible for decision-making, spending averages, phases when projects are outsourced, and other criteria. This has fostered a clear picture of the drivers that influence partnering decisions most, helping providers to understand how well they are known and how the market perceives their brand, so they can evolve their positioning strategy accordingly.
Our surveys are the basis of industry reports available from Nice Insight, covering six key pharmaceutical and biopharmaceutical segments.
The surveys are also the foundation of Nice Insight’s comparison tools, as they measure the market awareness and customer perception of over 850 providers across our six service segments. The comparison tool enables both innovators and service providers to select a shortlist of these companies and compare their ratings, both generally and with a wide range of market and project-related filters applied.
Nice Insight reports have been used by our customers to evaluate mergers and acquisitions, begin a process of selection or due diligence when seeking a partner, or to measure and track their own performance against peers.
You need to have an intimate relationship with your prospect audience as well as your customers – with them knowing the right things about you and you knowing a lot about their needs and what they think of your business and your competitors’. Nice Insight is the perfect place to cement that.
2017 Industry Reports (available here on niceinsight.com soon)
- Nice Insight Contract Development & Manufacturing
- Nice Insight Preclinical & Clinical Contract Research
- Nice Insight Pharmaceutical Excipients
- Nice Insight Pharmaceutical Equipment
- Nice Insight Pharmaceutical & Chemical Intermediates
- Nice Insight Clinical Supply Chain Logistics
- Nice Insight Private Equity / Venture Capital Investment
- Survey Demographics
- 2016-17 Market Trends
- Services Being Outsourced
- Sponsor / Buyer Needs
- Summary of Key Findings