P&G India’s Innovation Sourcing Fund will invest in Indian startups.

At a recent summit in Mumbai, Proctor & Gamble (P&G) India announced that it is launching three new programs focused on supporting Indian startups and innovation in the country. 

The “Innovation Sourcing Fund” will invest in Indian startups, while the “vGROW” collaborative partnership program will focus on developing innovative industry-leading solutions through collaborations with startups, small businesses and individuals, as well as large organizations. Thee online platform “P&G Hackathon” is designed to connect external business partners to P&G India’s needs by providing a place for them to pitch their innovative solutions to P&G’s leadership and secure business opportunities with the company.

The Indian market continues to be a priority for P&G globally, according to P&G India Sub-Continent CEO Madhusudan Gopalan. “We are confident that through our initiative ‘vGROW’ and our ‘Innovation Sourcing Fund,’ we will be able to identify and implement cutting-edge solutions that are a strategic fit for us on our journey to grow sustainably,” he said.