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Pharma's Almanac Abroad:
The "Road To" Experience
BE PART OF THE JOURNEYS THAT SHOWCASE THE PEOPLE, PLACES, AND PERSPECTIVES SHAPING LIFE SCIENCES.
Road to the Top
Road to 30 Years
Road to the Max
The Road to Launch
The Road to Ireland
Road 50 States
Road to Europe
The Road to Bio

Pharma's Almanac's "Road To" Experience documents exploratory trips, from cross-country races to multi-week global expeditions, where we engage with the scientists, industry leaders, CDMOs, biotechs, innovators, and policymakers driving progress across drug development and manufacturing.

Join Us On Our Next Road Trip

Explore how geography, culture, and constraint influence innovation

Hear firsthand insights from leaders shaping science, strategy, and scale

Meet life science experts where the work actually happens

Miles Traveled

37,900
+

Cities Visited

290
+

Countries Toured

0
+

SME Interviews

280
+

Episodes Published

410
+
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vehicle

ROAD TO THE TOP

2027

ROAD TO THE TOP

Taking the high road.

An exclusive invitation to join senior life sciences personnel at Paris's Musée Volant Salis aerodrome, Road to the Top will bring together industry leaders for high-level discussion, peer exchange, and a one-of-a-kind aviation experience. Join us as we explore how life science leaders reached the top and what it takes to stay there.

Hit the Road to the Top

THE ROAD TO 30 YEARS

2025

THE ROAD TO 30 YEARS

Thirty years. Thirty stops. One origin story.

A celebration of 30 years of That's Nice—Pharma's Almanac's parent company—across 30 New York City landmarks. Founders Nigel Walker and Mark Allen answered 30 of the most frequently asked questions about the agency, shared milestone stories from its history, and reflected on its evolution from a two-person creative house into the leading strategic agency for life sciences.

Hit the Road to 30 Years

THE ROAD TO THE MAX: AUSTRALIA

2024

THE ROAD TO THE MAX: AUSTRALIA

Oncology, innovation, and octane.

An 18-day expedition exploring one of the world's most dynamic biotech markets. With Australia's high incidence of skin cancer, Road to the Max focused on oncology research and the industry leaders tackling cancer from new angles, all while embracing the trip's Mad Max inspiration, including conversations with members of the original cast, blending science, culture, and cinematic grit.

Hit the Road to the Max

THE ROAD TO LAUNCH

2023

THE ROAD TO LAUNCH

Ambition tested at sea.

The Transpacific Yacht Race: a voyage from California to Hawaii, with an added goal to study sea-borne microplastics along the route. The mission ultimately ended short of the finish due to the formidable hazards of the open sea, documenting how even the most carefully designed ventures can be undone, and what failure reveals about perseverance, adaptability, and limits.

Hit the Road to Launch

THE ROAD TO IRELAND

2022

THE ROAD TO IRELAND

Innovation and a country in motion.

A 10-day journey across Ireland's rapidly growing biotech ecosystem, from global manufacturing hubs to emerging innovators, in an authentic DeLorean. This trip connects Ireland's deep history with its accelerating role in the global life sciences economy, capturing how policy and infrastructure converge to make the country a cornerstone of modern biopharma.

Hit the Road to Ireland

THE ROAD TO 50 STATES

2021

THE ROAD TO 50 STATES

50 states. 50 days. No margin for error.

The most ambitious "Road To" undertaken: a race against time to visit all 50 U.S. states in 50 days for an unmatched snapshot of America's life sciences landscape. From innovators and manufacturers to regional ecosystems and national leaders, Road to 50 States reveals the diversity, scale, and ingenuity driving biopharma across the entire country.

Hit the Road to 50 States

THE ROAD TO EUROPE

2020

THE ROAD TO EUROPE

Science under pressure.

A 25-day journey across Western Europe during the height of COVID-era travel restrictions. Lockdowns, border controls, and uncertainty shaped every mile. Still, the goal remained clear: understand how the European pharmaceutical community was responding to and helping manage one of the most challenging periods in modern biopharma history.

Hit the Road to Europe

THE ROAD TO BIO

2017

THE ROAD TO BIO

Where it all began.

The first "Road To" comprised a 12-day journey across 19 states from Boston to San Diego to attend the BIO International Convention. More than a road trip, Road to BIO explores what it takes to break through the cost, risk, and regulatory pressures that define pharmaceutical and biopharmaceutical development.

Hit the Road to BIO

JOIN US ON THE ROAD

The "Road To" Experience is built for and with the life sciences community.

Host a "Road To" stop at your facility

Participate as an interviewee or subject matter expert

Support a journey as a sponsor or partner

We'd love to hear from you.

Contact Us
Nice Insight is the market research division of That's Nice LLC, the leading marketing agency serving life sciences.
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