Incorporating the Patient Voice into Pharma Development

In another interview at the Glasgow Science Centre on the Road to 2021, Talking Medicines founders Jo Halliday and Dr. Elizabeth Farley discuss how the company is helping pharma companies to understand the patient voice.

Jo Halliday

Jo is an experienced CEO in the health tech and digital space. She began her career in global marketing, with key roles for flagship brands at Coca-Cola, Grand Met, and Jim Beam Brands. Following those roles, Jo ventured into the start-up world, and has spent 20 years developing strong entrepreneurial skills and leading scaling businesses, including Talking Medicines, which she helped establish in 2013. She completed the Entrepreneurship Development Program at Massachusetts Institute of Technology in 2019. Outside of work, Jo enjoys sports and outdoor activities and has successfully completed three international marathons.