Clinova is a consumer healthcare company that creates innovative, natural products to fill gaps in the over-the-counter medical market. Its other products include Caidr, O.R.S. Hydration Tablets, Covaflu, Wayk alertness tablets, Repelsect insect repellent patches, and Magastic digestive tablets. Clinova operates in 20 countries and is backed by some of the biggest names in healthcare, including the former head of sales at P&G, the former head of Novartis US, the former head of over-the-counter products at Reckitt Benckiser, and the former head of consumer healthcare at DKSH.