March 19, 2020 PAP-Q1-20-NI-011
One hundred years ago, the world was a different place. We didn’t know what we didn’t know, but it was an era of expedition and exploration. Adventure and discovery.
In our early days 25 years ago, we were also in the dark. Playing in the dirt. We had limited knowledge and old equipment, but tons of enthusiasm.
We were driven by the fact that there was a new approach to industrial marketing. No longer “build it and they will come.” It was an opportunity to step forth into the light.
Into the 2000s, the digital revolution was in full flight.
Trees grow slowly, but some markets were suddenly moving at the speed of light.
We had to move fast and come out of the dark to take our business forward. CDMOs were in full growth mode, evolving from the innovator era of life sciences.
It is said that data will set you free. So as manual became digital, we created Insight from data. A decade on, it is hard to imagine what we did without Insight.
It is easy to feel like you are living in a vessel. The world passing by in a blur while you are caught up with what’s right in front of you.
But science is moving faster than ever, bringing the hope of breakthrough therapies all the time. So we have to keep moving — to catch that wave — because it is still about the adventure.
So we are formally launching our Silver Jubilee. Looking at the future of healthcare, technologies, and the social revolution. Looking forward to a golden era.
Mr. Walker is the founder and managing director of That’s Nice LLC, a research-driven marketing agency with 20 years dedicated to life sciences. Nigel harnesses the strategic capabilities of Nice Insight, the research arm of That’s Nice, to help companies communicate science-based visions to grow their businesses. Mr. Walker earned a bachelor’s degree in graphic design with honors from London College of Communication, University of the Arts London, England.