Prior to founding 1906, Peter Barsoom had an extensive career in finance and business strategy, holding a variety of senior management positions at leading institutions including American Express, Merrill Lynch, Morgan Stanley, BlueMountain Capital, and Intercontinental Exchange. In September of 2018, Barsoom was recognized by “Entrepreneur” magazine as one of the Top 100 Leaders in Cannabis. He serves on the board of numerous leading cannabis industry associations including: the Marijuana Industry Group, the Cannabis Trade Federation, Colorado Leads, the New Jersey Cannabis Industry Association, and the Florida Medical Marijuana Advisory Committee