Take the Road to BIO Challenge

That’s Nice is hitting the road.

We’re taking everything we’ve learned over two decades in life science and using it to fuel our journey toward BIO International in San Diego. Mirroring the journey of a promising drug candidate, we’ll be stopping along the way to hear from you, the innovators breaking ground in life science, to discuss your journeys to BIO, and the adversities you’ve encountered — and overcome — along the way.

We’ve spent several months planning our Road to BIO — that is, the things that are theoretically under our control. We’ve strategized the optimal route, invested in one of the world’s fastest vehicles — the Lamborghini Aventador Roadster — and assembled our best crew to support the effort.


Steve Kuehn

Steve offers the life science industry insight and perspective from his more than 30 years of editorial, corporate and agency communications experience. Drawing from tenure as a lead communicator and media relations director for one of world’s largest technology and engineering companies, as well the editorial leadership of industry-leading B2B journals serving the energy, transportation and pharmaceutical sectors, including Pharmaceutical Manufacturing magazine, Steve delivers brand strategy, market-moving content and decision support. Steve holds a Bachelor of Science degree from Ohio University.