June 18, 2017 PAB-M06-17-NI-014
We don’t expect this final leg of the journey to be a breeze, as the Sonoran Desert heat is legendary, then there’s some likely border patrol stops — even though we’re not planning to dip south — but we’ll skirt within half a mile of the Mexican border. We’ll hopefully cross the Colorado River and be past Yuma before 3.10. Once we hit the San Jacinto Mountains, we’ll have reached home state for the BIO International Convention. California Dreamin’.
After our night in Jackson, Mississippi, aside from being advised to leave the area as fast as we could, we had one of the healthcare conversations with members of the public that we conducted along our journey. We talked about patient compliance and another common theme was the cost of medicines, regarded as high. However, even the well informed typically grossly underestimate the cost to develop drugs. We continued on to Vicksburg, scene of one of the most pivotal battles in the Civil War, and immediately crossed the Mississippi River. It felt like the Road to Bayou when we stopped for a Louisiana shrimp’n’catfish supper before crossing into Texas. By the time we reached our next overnight stop in Irving, the Dallas skyline was beautifully silhouetted by Wednesday’s setting sun. We steeled ourselves that night for one of our busiest days in the second half of the trip and then the long desert run.
We’ll check back in this afternoon from Arizona with more #RoadtoBIO updates on our journey toward #BIO2017! In the meantime, follow the Road to BIO on Twitter @ThatsNiceLLC, and on our Road to BIO blog published on Pharma’s Almanac.
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Steve offers the life science industry insight and perspective from his more than 30 years of editorial, corporate and agency communications experience. Drawing from tenure as a lead communicator and media relations director for one of world’s largest technology and engineering companies, as well the editorial leadership of industry-leading B2B journals serving the energy, transportation and pharmaceutical sectors, including Pharmaceutical Manufacturing magazine, Steve delivers brand strategy, market-moving content and decision support. Steve holds a Bachelor of Science degree from Ohio University.