Take Me Home

Icon_Sun.svg The Road to BIO: Day 11

Sunday, June 18, 2017
Arizona /// California


The Road to BIO is drawing to a close. We have our last interview on the actual road portion of our journey this morning, and in Tucson, we’re only just over 400 miles from #BIO2017 in San Diego.

The Old Pueblo

We don’t expect this final leg of the journey to be a breeze, as the Sonoran Desert heat is legendary, then there’s some likely border patrol stops  even though we’re not planning to dip south  but we’ll skirt within half a mile of the Mexican border. We’ll hopefully cross the Colorado River and be past Yuma before 3.10. Once we hit the San Jacinto Mountains, we’ll have reached home state for the BIO International Convention. California Dreamin’.

The Lamborghini waves hello to two of its distant cousins at a truck stop in Texas

We felt like royalty when we were greeted by Junior Miss Patriotic in El Paso, Texas

The Lamborghini is pictured here in front of Garven Store in Mountain Home, Texas


We were all smiles when we stumbled upon a steak dinner at a charity event being held by the Divide Volunteer Fire Department in Mountain Home, Texas. We met Texans who traveled more than 500 miles to attend this party, and after trying the steaks, we understood why!


Wednesday Recap

After our night in Jackson, Mississippi, aside from being advised to leave the area as fast as we could, we had one of the healthcare conversations with members of the public that we conducted along our journey. We talked about patient compliance and another common theme was the cost of medicines, regarded as high. However, even the well informed typically grossly underestimate the cost to develop drugs. We continued on to Vicksburg, scene of one of the most pivotal battles in the Civil War, and immediately crossed the Mississippi River. It felt like the Road to Bayou when we stopped for a Louisiana shrimp’n’catfish supper before crossing into Texas. By the time we reached our next overnight stop in Irving, the Dallas skyline was beautifully silhouetted by Wednesday’s setting sun. We steeled ourselves that night for one of our busiest days in the second half of the trip and then the long desert run.

Mississippi's Vicksburg National Military Park, scene of one of the Civil War's most pivotal battles 
The Wisconsin Monument at Vicksburg National Military Park in Mississippi

We’ll check back in this afternoon from Arizona with more #RoadtoBIO updates on our journey toward #BIO2017! In the meantime, follow the Road to BIO on Twitter @ThatsNiceLLC, and on our Road to BIO blog published on Pharma’s Almanac.

To join us on the Road to BIO, view all of our daily videos.


Steve Kuehn

Steve offers the life science industry insight and perspective from his more than 30 years of editorial, corporate and agency communications experience. Drawing from tenure as a lead communicator and media relations director for one of world’s largest technology and engineering companies, as well the editorial leadership of industry-leading B2B journals serving the energy, transportation and pharmaceutical sectors, including Pharmaceutical Manufacturing magazine, Steve delivers brand strategy, market-moving content and decision support. Steve holds a Bachelor of Science degree from Ohio University.