June 9, 2017 PAB-M06-17-NI-007
So are we nearly there yet on The Road to BIO? After all, we are scheduled in the nation’s capital tomorrow morning, where the Biotechnology Innovation Organization (BIO) is headquartered. Nope, that’s not it by a long shot. Our journey goes all the way to BIO 2017 in San Diego, which means we’re only approximately 10% along the way to market. We’re definitely still upstream. We look forward to paying our respects to BIO as we also check out some Washington landmarks, before we sign off for another 4,500 miles until we reach the 2017 Convention in 10 days.
We may have only covered 500 miles, but it’s taken us from a beautiful sunrise start in the hotbed of biotech in Cambridge, MA through some of the North East heartland of pharma in New England, New Jersey, and Pennsylvania. The Massachusetts Biotechnology Council is continually seeking to advance the state’s leadership in life sciences to grow the industry, add value to the healthcare system, and improve patient lives. We’ve already overcome some early challenges with a broken camera tripod and a broken windshield wiper.
We’ll check back in tomorrow morning from DC with more #RoadtoBIO updates on our journey toward #BIO2017.
Mr. Walker is the founder and managing director of That’s Nice LLC, a research-driven marketing agency with 20 years dedicated to life sciences. Nigel harnesses the strategic capabilities of Nice Insight, the research arm of That’s Nice, to help companies communicate science-based visions to grow their businesses. Mr. Walker earned a bachelor’s degree in graphic design with honors from London College of Communication, University of the Arts London, England.