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Road To Bio

The Road to BIO is a 12-day, coast-to-coast road trip planned for June 2017. Starting in Boston, we’ll be making our way to BIO International in San Diego, mirroring the journey to launching a drug and emphasizing the key component of speed-to-market.

We’ve strategized the optimal route, invested in one of the world’s fastest vehicles, and assembled our best crew to support the effort. But as much as we’ve planned for the trip, the number of factors that can impact our journey make it impossible to anticipate the exact results it will yield. So, we need your help!

We’re taking guesses at the final stats of the trip, and giving away an iPad Pro to the individual who comes the closest. Come see us at BIO booth #1019 to see how we fared in our journey!


(no purchase necessary)

the Road to BIO Challenge is now closed. the winner will be announced after the BIO International Convention and in the Q3 2017 issue of Pharma's Almanac.

Register now for BIO International 2017

The BIO International Convention is hosted by the Biotechnology Innovation Organization (BIO). BIO represents more than 1,100 biotechnology companies, academic institutions, state biotechnology centers and related organizations across the United States and in more than 30 other nations. BIO members are involved in the research and development of innovative healthcare, agricultural, industrial and environmental biotechnology products.

BIO InternationalLamborghini

The winner of the Road to BIO Challenge will be determined by the closest guess to Miles Covered, without going over. If there are multiple winning guesses within the Miles Covered category, the individual with the closest guess to the following category—Hours of Driving, then Gas Stations Visited, and so on—without going over will be named the winner. In the case of a tie, the tied participants will be contacted and asked one additional question regarding total miles covered.

There is no purchase necessary to participate in the Road to BIO Challenge, nor does purchase increase the chances of winning. To enter, play the Road to BIO Challenge online at, or mail a postcard with your name, address, phone number, and email address (optional) to That’s Nice LLC 89 Fifth Avenue, Fifth Floor, New York, NY 10003. The Road to BIO Challenge opens on May 15, 2017 and ends on June 19, 2017. All online entries must be received by 11:59pm EDT on June 19, 2017. Mail-in entries must be postmarked by June 19, 2017. Only one entry is allowed per email address or mailing address.

The winner of the Road to BIO Challenge will receive a 12.9-inch, 128GB iPad Pro Wi-Fi, valued at $899 USD. The prize will be shipped to the winner’s country of residence. The winner will be announced after BIO International and in the Q3 2017 issue of Pharma’s Almanac. The Road to BIO Challenge is sponsored by That’s Nice LLC. Employees of That’s Nice LLC and its subsidiaries are not eligible to win. The Road to BIO Challenge is not sponsored, endorsed, administered by, or associated with Apple Inc. or its subsidiaries or affiliates.